About me

About me: My name is Wilma Söderström, a 21 year old self taught beauty nerd living in Gothenburg, Sweden. I have since childhood had a love for art, whether it’s a painting or a beautiful face.

About my blog: I believe beauty is in the eye of the beholder and beauty/makeup should be used as a tool for creativity. I get inspired by colors and textures rather than trends. On my blog you’ll see lots of color, gloss, bold lips and editorial chic looks. I also blog about skincare (skincare is self-care!) and I want to guide you through the jungle of serums/ampules/sheet masks so that you can feel and look your best.

Please keep in mind that this blog is run by me and my opinions does not reflect those of the companies i may collaborate with. If you have a problem with foul language, sarcasm and dirty jokes then get the fuck out please.


Contact: wldsoderstrom@gmail.com

Header image: Detail from the painting “Primavera” by Sandro Botticelli. Ca 1480